Google: not always a good thing
The received wisdom of the Google era has been "content, not keywords". All well and good, you may think: the better and more relevant your content, the higher your search engine position.
Back in 2000, I wrote a post about selecting my fantasy football team. When I imported this, along with the rest of my Blogger blog, into Movable Type, I needed to come up with a title for the post.
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