Morrisons (buyer of Safeway UK): you’re cheap. Your brand image is cheap and ugly. Your image is distinctive, but distinctive in the way that Janet Street-Porter’s teeth are distinctive. Not good.
Oh, and your products suck too.
It Could Be Worse
Because every silver lining has a cloud. Or something.
April 13th, 2005 at 6:30 pm
Yes indeed, Morrisons blow chunks bigtime.
May 3rd, 2005 at 12:41 pm
Morrisons Rocks!
Give me quality cheap goods in see through plastic carriers anyday!
Asda and tesco stink!
May 3rd, 2005 at 2:28 pm
Alan,
Mmm – “quality” and “Morrisons” aren’t words I would expect to see in the same sentence, unless there was a “low” in there as well
Ultimately, Safeway sold pretty good stuff, and while the price of many things has dropped since Morrisons took over, so (IMHO) has the quality.
Fair Trade, an issue I am particularly interested in, has also taken a back seat since the takeover. It’s a shame, really.