Matthew Somerville is a giant among web geeks: here is someone who, rather than just moan about the woeful accessibility of many corporate web sites, redesigns them. One of the sites he reworked was “Odious Odeon Cinemas”:http://www.odeon.co.uk/, a web site that only works if you use – you guessed it – Internet Explorer on Windows.

Odeon originally gave their blessing to the alternative version of the site but, citing “increasing complaints from users”, Odeon’s Marketing Director, Luke Vetere, sent a cease and desist e-mail to Matthew.

This sort of thing used to surprise me. Alas no longer – it seems that there are many corporations who have yet to jump on the Cluetrain. Kathy & I have Odeon vouchers, which we were given for Christmas, to use. I’m so tempted to deface them and send them back to Odious themselves. And to think I was looking forward to the opening of the new Odeon Cinema in Bath! Meh.